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Worry for retailers as web shopping clicks into place
For traditional stores, online shopping has become a cause for concern in a difficult retail environment. the internet is accounting for more spending than ever. in addition, it also makes it easier for consumers to compare prices across a far bigger selection of items than a trip to the high street.
The way the internet encourages people to shop about is having a big impact on the market ,says Nick Gladding of Verdict Research,a consultancy. internet retailers have been able to offer cut-throat price because they do not have ti bear the cost of running a physical shop.
Price-comparison web sites such as Kelkoo, where a shopper can compare prices on any product from DVDs to Prada perfume to get the best deal, make the market even more competitive. it is a lot more competitive online because you are always just one click away from a rival, says a CEO
retailers selling electrical goods have been partic ularly hit by the internet,as item such as televisons and DVD players become more common purchases. this creates a dilemma for retailers who sell products both online and in shop.
Some bricks and mortar retailers are adopting a model of dual pricing in order to keep their shops. Mr Gladding says dual pricing will become harder to practise as consumers become better at surfing the internet. in the longer run, prices must come together he say.
To be successful in operating in the online and offline world, retailers shouls probably try to integrate the two as much as possible. some businesses, for example,have set up their operation to allow customers to shop online, over the telephone or in stores
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nguyentanquang
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